The Allstate Soccer Show
The Allstate Soccer Show began in 2020 with one virtual event created during the pandemic to keep fans connected. Building on that success, three regional online shows followed in 2021, earning industry recognition including a nomination for Best Virtual Consumer Event and winning Best Virtual Consumer/Public Show from Canadian Special Events Magazine.
Since then, MKEM has proudly partnered with Allstate Insurance Canada to take the event live in major Canadian cities:
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Toronto 2022 – The return to in-person, drawing thousands of passionate fans.
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Calgary 2023 – Expanded reach, engaging the soccer community in Western Canada.
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Toronto 2024 – Building momentum with record attendance and activations.
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Montreal 2025 – Bringing the excitement to a new market with a vibrant fan base.
Looking ahead, the Toronto 2026 Allstate Soccer Show will align with the upcoming FIFA World Cup matches in the city, cementing the event as a must-attend celebration of soccer culture in Canada.
The Sports Card & Memorabilia Expo
When COVID-19 shut down live events, mkem led the charge in transitioning the Sport Card & Memorabilia Expo online. In partnership with eBay and Hopin, we produced three highly successful virtual shows that kept collectors, dealers, and fans connected during a critical time.
In November 2021, the Expo returned in person—breaking all previous records for both attendance and exhibitors. Since then, it has expanded beyond Toronto with new editions in Montreal (twice a year), Edmonton, Quebec City, and Strongsville, Ohio.
Today, the Toronto Sport Card & Memorabilia Expo has become one of the largest consumer events in the city and is recognized globally as the second-largest sport card event in the world, behind only The National in Chicago. Toronto continues to set new records every year, while the additional cities show strong growth—cementing the Expo as the premier sports collectibles event in Canada.
Human Rights Watch
In 2023, MKEM partnered with Human Rights Watch to support their first major conference since the pandemic and deliver their first-ever VR activation.
Inside the conference, we created an immersive experiential space featuring two custom VR rooms where attendees could step directly into powerful, first-person storytelling. The result was a deeply moving experience that transformed awareness into empathy and conversation into action.
For MKEM, this activation showcased the power of blending technology with human connection—designing moments that not only inform but also inspire lasting impact.
HIROC – AGM & Cyber Summits
For the past four years, MKEM has proudly partnered with HIROC (Healthcare Insurance Reciprocal of Canada) to deliver their Annual General Meeting and a series of Cyber Summits throughout the year.
Our role spans full event support—from planning and production to on-site execution—ensuring every gathering runs seamlessly and engages participants at the highest level. These events bring together healthcare leaders and stakeholders to collaborate, share knowledge, and strengthen resilience across the industry.
At MKEM, we specialize in long-term partnerships like this one—providing consistency, innovation, and trusted execution year after year.
Who are we?
From concept to execution (covering everything from setup to teardown) we meticulously manage every detail. Our primary focus is to create events that are seamless, enjoyable, memorable, and engaging for every attendee.
“The entire mkem team was fantastic to work with.
The entire mkem team was fantastic to work with. They were informative, responsive, and patient with our many stakeholders’ questions and requests. They helped educate us on platform functionality, as we were using Hopin in a new capacity for our event. They were nimble and supportive as we had to tackle some unexpected platform challenges, and their in-depth knowledge of the platform was invaluable in helping our team identify and align on strategic pivots. They undoubtedly played a critical role in the success of our event. I cannot recommend their services enough, and sincerely look forward to working with them again in the future!”
“mkem’s responsiveness and attention to detail were second to none.
We launched our first-ever hybrid event with mkem and after the first conversation with Mikey, our concerns and anxieties over the virtual aspects of our conference were alleviated. mkem was able to take-over all of the Zoom responsibilities, and ensure virtual attendees and speakers had a smooth and engaging experience. mkem’s responsiveness and attention to detail were second to none, and I would wholeheartedly recommend them to anyone organizing a virtual or hybrid event.”
“The mkem Team was always accessible.
mkem responded in a very timely manner. Whatever adjustments that were requested were completed in promptly. The mkem Team was always accessible. The mkem Team kept things simple. The Symposium site was very professional and easy to navigate in Hopin. The mkem Team was available to troubleshoot and solve technical issues on the day of our event.”
“The mkem team was fantastic to work with
The mkem team was fantastic to work with – we appreciated their expertise and partnership for our virtual event of 1,100 attendees. We could have not pulled it off without their help. They were extremely pleasant to work with and very knowledgeable.”
“Working with mkem on our Hopin virtual event was a gamechanger.
Working with mkem on our Hopin virtual event was a gamechanger. They supported the set up and execution of our event end to end, and worked closely with us to ensure our creative needs were met. Would definitely work with them again in the future.”
“The mkem Team were lovely to work with.
The mkem Team were lovely to work with. They took the time to explain technical issues to ensure we understood the problem and all available options to solve for it. I’d be thrilled to work with them again.”
“Working with mkem was a fantastic experience!
Working with mkem was a fantastic experience! We decided to pivot from a hybrid event to a virtual event seven weeks prior to our annual meeting and they were able to accommodate all the extra work that was required to deliver a successful meeting. They were always supportive and professional with the organizing team and speakers. mkem made a difficult situation seem less daunting. Their partnership was invaluable.”
“Working with mkem was fantastic!
“Top notch service with a fantastic lens for detail.
We partnered with mkem to produce the conference and were extremely grateful for their professionalism, expertise and attention to detail. Right from the planning kick-off, the team at mkem was collaborative and provided a great deal of transparency and open communication, which was greatly appreciated.
They had every component of our event covered, from platform branding to speaker training and much more. We definitely could not have pulled off such an amazing event without their support.
We look forward to continuing our relationship with mkem with future events!”
Recent clients & partners
MKEM prides ourselves on working with companies that we think are great. Some of our recent partners and clients are listed below. If you’d like more information please feel free to reach out to us.
